Volvo Cars
Designing an Omnichannel Order Tracking Experience
When you buy a car online, you wait, sometimes for months. And during that wait, Volvo customers had two separate experiences telling two different stories: a web portal focused on financials, and a mobile app focused on production and delivery. Neither platform knew the other existed. The result was confusion, eroded trust, and retailers fielding calls to fill the gap.
This case study covers the UX strategy and redesign behind unifying Volo’s order tracking and post-purchase onboarding into a single, coherent system. One that could carry customers through a 3 to 8 month journey, prepare them for a physical product they hadn't touched yet, and progressively build confidence at every handoff. The work touches systems thinking, cross-platform design, and what it actually means to design onboarding at scale.
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